How to best handle outliers or anomalous data points?

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How to best handle outliers or anomalous data points?

data

 

DATA

Data is a collection of facts, figures, objects, symbols, and events gathered from different sources. Organizations collect data with various data collection methods to make better decisions. Without data, it would be difficult for organizations to make appropriate decisions, so data is collected from different audiences at various points in time.

Outlier detection in the field of data mining (DM) and knowledge discovery from data (KDD) is of great interest in areas that require decision support systems, such as, for example, in the financial area, where through DM you can detect financial fraud or find errors produced by users. Therefore, it is essential to evaluate the veracity of the information, through methods for detecting unusual behavior in the data.

This article proposes a method to detect values ​​that are considered outliers in a database of nominal type data. The method implements a global “k” nearest neighbors algorithm, a clustering algorithm called  k-means  , and a statistical method called chi-square. The application of these techniques has been implemented on a database of clients who have requested financial credit. The experiment was performed on a data set with 1180 tuples, where outliers were deliberately introduced. The results demonstrated that the proposed method is capable of detecting all introduced outliers.

Detecting outliers represents a challenge in data mining techniques. Outliers or also called anomalous values ​​have different properties with respect to generality, since due to the nature of their values ​​and therefore, their behavior, they are not data that maintain a behavior similar to the majority. Anomalous  are susceptible to being introduced by malicious mechanisms ( Atkinson, 1981 ). 

Mandhare and Idate (2017)  consider this type of data to be a threat and define it as irrelevant or malicious. Additionally, this data creates conflicts during the analysis process, resulting in unreliable and inconsistent information. However, although anomalous data are irrelevant for finding patterns in everyday data, they are useful as an object of study in cases where, through them, it is possible to identify problems such as financial fraud through an uncontrolled process.

What is anomaly detection?

Anomaly detection examines specific data points and detects unusual occurrences that appear suspicious because they are different from established patterns of behavior. Anomaly detection is not new, but as the volume of data increases, manual tracking is no longer practical.

Why is anomaly detection important?

Anomaly detection is especially important in industries such as finance, retail, and cybersecurity, but all businesses should consider implementing an anomaly detection solution. Such a solution provides an automated means to detect harmful outliers and protects data. For example, banking is a sector that benefits from anomaly detection. Thanks to it, banks can identify fraudulent activity and inconsistent patterns, and protect data. 

Data is the lifeline of your business and compromising it can put your operation at risk. Without anomaly detection, you could lose revenue and brand value, which takes years to cultivate. Your company is facing security breaches and the loss of confidential customer information. If this happens, you risk losing a level of customer trust that may be irretrievable. 

anomaly detection

 

The detection process using data mining techniques facilitates the search for anomalous values ​​ ( Arce, Lima, Orellana, Ortega and Sellers, 2018 ). Several studies show that most of this type of data also originates from domains such as credit cards ( Bansal, Gaur, & Singh, 2016 ), security systems ( Khan, Pradhan, & Fatima, 2017 ), and electronic health information ( Zhang & Wang, 2018 ).

The detection process includes a data mining process that uses tools based on unsupervised algorithms (Onan, 2017). The detection process consists of two approaches depending on its form: local and global ( Monamo, Marivate, & Twala, 2017 ). Global approaches include a set of techniques in which each anomaly is assigned a score relative to the global data set. On the other hand, local approaches represent the anomalies in a given data with respect to its direct neighborhood; that is, to the data that are close in terms of the similarity of their characteristics.

According to the aforementioned concepts, the local approach detects outliers that are ignored when a global approach is used, especially those with variable density (Amer and Goldstein, 2012). Examples of such algorithms are those based on i) clustering and ii) nearest neighbor. The first category algorithm considers outliers to be in sparse neighborhoods, which are far from the nearest neighbors. While the second category operates in grouped algorithms ( Onan, 2017 ).

There are several approaches related to the detection of outliers, in this context,  Hassanat, Abbadi, Altarawneh, and Alhasanat (2015) , carried out a survey where a summary of the different studies of detection of outliers is presented, these being: statistics-based approach, the distance-based approach and the density-based approach. The authors present a discussion related to outliers,  and conclude that the k-mean algorithm is the most popular in clustering a data set.

Furthermore, in other studies (Dang et al., 2015; Ganji, 2012; Gu et al., 2017; Malini and Pushpa, 2017; Mandhare and Idate, 2017; Sumaiya Thaseen and Aswani Kumar, 2017; Yan et al., 2016 ) data mining techniques, statistical methods or both are used. For outlier detection, nearest neighbor (KNN) techniques have commonly been applied along with others to find unusual patterns during data behavior or to improve process performance. What’s up. (2017) present an efficient grid-based method for finding outlier data patterns in large data sets.

Similarly, Yan et al. (2016) propose an outlier detection method with KNN and data pruning, which takes successive samples of tuples and columns, and applies a KNN algorithm to reduce dimensionality without losing relevant information.

Classification of significant columns

To classify the significant columns, the chi-square statistic was used. Chi-square is a non-parametric test used to determine whether a distribution of observed frequencies differs from expected theoretical frequencies ( Gol and Abur, 2015 ). The weight of the input column (columns that determine the customer profile) is calculated in relation to the output column (credit amount). The higher the weight of a column corresponding to the input columns on a scale of zero to one, the more relevant it is considered.

That is, the closer the weight value is to one, the more important the relationship with respect to the output column will be. The statistic can only be applied to nominal type columns and has been selected as a method to define relevance. Chi-square reports a level of significance of the associations or dependencies and was used as a hypothesis test on the weight or importance of each of the columns with respect to the output  column S. The resulting value is stored in a column called  weight , which together with the anomaly score is reported at the end of the process.

Nearest local neighbor rating

To obtain the values ​​with suspected abnormality, K-NN Global Anomaly Score is used. KNN is based on the k-nearest neighbor algorithm, which calculates the anomaly score of the data relative to the neighborhood. Usually, outliers are far from their neighbors or their neighborhood is sparse. In the first case, it is known as global anomaly detection and is identified with KNN; The second refers to an approach based on local density.

The score comes by default from the average of the distance to the nearest neighbors ( Amer and Goldstein, 2012 ). In the  k  nearest neighbor classification, the output column  S  of the nearest neighbor of the training dataset is related to a new data not classified in the prediction, this implies a linear decision line.

values

To obtain a correct prediction, the value k (number of neighbors to be considered around the analyzed value) must be carefully configured. A high value of k represents a poor solution with respect to prediction, while low values ​​tend to generate noise ( Bhattacharyya, Jha, Tharakunnel, & Westland, 2011 ).

Frequently, the parameter k is chosen empirically and depends on each problem. Hassanat, Abbadi, Altarawneh, and Alhasanat (2014)  propose carrying out tests with different numbers of close neighbors until reaching the one with the best precision. Their proposal starts with values ​​from k=1 to k= square root of the number of tuples in the training dataset. The general rule is often to map k with the square root of the number of tuples in dataset D.

HOW CAN WE SOLVE THE PROBLEM OF ATYPICAL DATA?

If we have confirmed that these outliers are not due to an error when constructing the database or in measuring the variable,  eliminating them is not the solution. If it is not due to an error, eliminating or replacing it can modify the inferences made from that information, because it introduces a bias, reduces the sample size, and can affect both the distribution and the variances.

Furthermore,  the treasure of our research lies in the variability of the data!

That is, variability (differences in the behavior of a phenomenon) must be explained, not eliminated. And if you still can’t explain it, you should at least be able to reduce the influence of these outliers on your data.

The best option is to remove weight from these atypical observations using robust techniques .

Robust statistical methods are modern techniques that address these problems. They are similar to the classic ones but are less affected by the presence of outliers or small variations with respect to the models’ hypotheses.

ALTERNATIVES TO THE MEDIA

If we calculate the  median (the center value of an ordered sample) for the second data set we have a value of 14 (the same as for the first data set). We see that this centrality statistic has not been disturbed by the presence of an extreme value, therefore, it is more robust.

Let’s look at other alternatives…

The  trimmed mean (trimming)  “discards” extreme values. That is, it eliminates a fraction of the extreme data from the analysis (eg 20%) and calculates the mean of the new data set. The trimmed mean for our case would be worth 13.67.

The  winsorized mean  progressively replaces a percentage of the extreme values ​​(eg 20%) with less extreme ones. In our case, the winsorized mean of the second sample would be the same 13.62.

We see that all of these robust estimates better represent the sample and are less affected by extreme data.

What role does technology play in your best data collection process?

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What role does technology play in your best data collection process?

data collection

Data Collection

Data collection is a systematic process of gathering observations or measurements. Whether you are performing research for business, governmental or academic purposes, data collection allows you to gain first-hand knowledge and original insights into your research problem.

While methods and aims may differ between fields, the overall process of data collection remains largely the same. Before you begin collecting data, you need to consider:

  • The aim of the research
  • The type of data that you will collect
  • The methods and procedures you will use to collect, store, and process the data

To collect high-quality data that is relevant to your purposes, follow these four steps.

Data collection is the process of gathering data for use in business decision-making, strategic planning, research and other purposes. It’s a crucial part of data analytics applications and research projects: Effective data collection provides the information that’s needed to answer questions, analyze business performance or other outcomes, and predict future trends, actions and scenarios.

In businesses, data collection happens on multiple levels. IT systems regularly collect data on customers, employees, sales and other aspects of business operations when transactions are processed and data is entered. Companies also conduct surveys and track social media to get feedback from customers. Data scientists, other analysts and business users then collect relevant data to analyze from internal systems, plus external data sources if needed. The latter task is the first step in data preparation, which involves gathering data and preparing it for use in business intelligence (BI) and analytics applications.

For research in science, medicine, higher education and other fields, data collection is often a more specialized process, in which researchers create and implement measures to collect specific sets of data. In both the business and research contexts, though, the collected data must be accurate to ensure that analytics findings and research results are valid.

What are information technologies?

Information technology is   a process that uses a combination of means and methods of collecting, processing and transmitting data to obtain new quality information about the state of an object, process or phenomenon. The purpose of information technology is the  production of information  for analysis by people and making decisions based on it to perform an action.

Information technologies (IT)

The introduction of a personal computer in the information sphere and the application of telecommunications media have determined a new stage in the development of  information technology . Modern IT is an information technology with a “friendly” user interface using personal computers and telecommunication facilities. The new information technology is based on the following basic principles.

Information technologies

  1. Interactive (dialogue) mode of working with a computer.
  2. Integration with other software products.
  3. Flexibility in the process of changing data and task definitions.

As a set of  information technology tools , many types of computer programs are used: word processors, publishing systems, spreadsheets, database management systems, electronic calendars, functional purpose information systems.

Characteristics of information technologies:

  • User operation in  data manipulation mode  (without programming). The user must not know and remember, but must see (output devices) and act (input devices).
  • Transversal information support  at all stages of information transmission is supported by an integrated database, which provides a unique way to enter, search, display, update and  protect information .
  • Paperless document processing  during which only the final version of the paper document is recorded, intermediate versions and necessary data recorded on the media are delivered to the user through the PC display screen.
  •  Interactive (dialogue) task solution mode  with a wide range of possibilities for the user.
  • Collective production of a document  on the basis of a group of computers linked by means of communication.
  • Adaptive processing  of the form and modes of presentation of information in the problem-solving process.

Types of information technologies

The main  types of information technology  include the following.

  • Information technology for data processing is   designed to solve well-structured problems, whose solution algorithms are well known and for which all necessary input data exist. This technology is applied to the performance level of low-skilled personnel in order to automate some routine and constantly repeated operations of administrative work.
  • Management information technology is   intended for the information service of all company employees, related to the acceptance of administrative decisions. In this case, the information is usually in the form of ordinary or special management reports and contains information about the past, present and possible future of the company.
  • Automated office information technology is   designed to complement the company’s existing staff communication system. Office automation assumes the organization and support of communication processes both within the company and with the external environment on the basis of computer networks and other modern means of transferring and working with information.
  • Information technology for decision support is   designed to develop a management decision that occurs as a result of an iterative process involving a decision support system (a computer link and the object of management) and a person (the management link, which sets input data and evaluates the result).
  • Expert systems information technology is   based on the use of  artificial intelligence . Expert systems allow managers to receive expert advice on any problem about which knowledge has been accumulated in these systems.

Types of information technologies

 

The use of modern technology is more economical than ever and electronic tools now offer a cost-effective alternative to paper questionnaires for collecting high-quality data. In order to help you decide if using computer-assisted personal interviewing (CAPI) is for you, this blog reviews the potential benefits and challenges of using CAPI and shares a recent survey experience. carried out in Guyana in which free software developed by Survey Solutions was used.

Paper questionnaires: the traditional way to collect data

Conducting surveys of this magnitude with paper questionnaires can be costly in terms of economic, administrative and logistical efforts while presenting a series of challenges: printing and transporting questionnaires to and from the field is often associated with with a high cost; Corrections to questions can represent a significant challenge in terms of cost and time. There is also the real risk that questionnaires will be lost in the field or damaged by weather or transportation before the data is systematized.

collect data

Even when all interviews have been conducted, responses must be manually entered into a digital file before the data can be analyzed. This process represents a lot of time and manual work and increases the margin of error. Data quality checks are limited, and errors are sometimes only recognized after the survey has ended, making them more difficult to correct.

However, there is an alternative to paper questionnaires: computer-assisted personal interview (CAPI). In recent years, CAPI has attracted more attention as it presents a more economical way to collect high-quality data.

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CAPI: an increasingly popular tool

With the new processing speeds of today’s computers, the increasing global availability of Internet service and the falling prices of mobile devices, CAPI has become increasingly attractive. The CAPI tool creates the questionnaire using special software that can be downloaded directly to a mobile device (usually a smartphone or tablet), which the interviewer uses to administer and fill out the questionnaire. Information from these questionnaires is uploaded to a central server where it can be accessed and reviewed remotely.

Depending on the size of the survey sample, purchasing tablets to complete electronic surveys becomes increasingly more affordable than printing paper questionnaires. The technical requirements for such devices are relatively low and a large number of questionnaires can usually be saved on the device without danger of running out of storage. Additionally, once a questionnaire has been entered on a mobile device, it can be modified: If an error is detected in the early stages of the survey, it can be easily corrected without incurring additional printing costs.

How do you best standardize your data collection procedures?

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How do you best standardize your data collection procedures?

data collection

Data Collection

Data collection is the process of collecting and analyzing information on relevant variables in a predetermined, methodical way so that one can respond to specific research questions, test hypotheses, and assess results. Data is a collection of facts, figures, objects, symbols, and events gathered from different sources. Organizations collect data with various data collection methods to make better decisions. Without data, it would be difficult for organizations to make appropriate decisions, so data is collected from different audiences at various points in time.

Data collection is a systematic process of gathering observations or measurements. Whether you are performing research for business, governmental or academic purposes, data collection allows you to gain first-hand knowledge and original insights into your research problem.

While methods and aims may differ between fields, the overall process of data collection remains largely the same. Before you begin collecting data, you need to consider:

  • The aim of the research
  • The type of data that you will collect
  • The methods and procedures you will use to collect, store, and process the data

To collect high-quality data that is relevant to your purposes, follow these four steps.

For instance, an organization must collect data on product demand, customer preferences, and competitors before launching a new product. If data is not collected beforehand, the organization’s newly launched product may fail for many reasons, such as less demand and inability to meet customer needs. 

Although data is a valuable asset for every organization, it does not serve any purpose until analyzed or processed to get the desired results.

In a society in which information and data are the key to any activity or business, it is very important to know  how to standardize data  to be able to get the most out of it and performance.

With globalization and the information systems that are used in our daily lives, the amount of information and data we have at our disposal is immense. The problem is  knowing how to manage such an amount of data, how to collect it, how to treat it, classify it and apply it . In this sense, data standardization can be of great help.

Aware of the importance of knowing how to standardize data, at  Ayuware ,  as  experts in big data,  we have prepared this post with relevant information about the advantages that this procedure offers and all the benefits it provides, so that you can know exactly what it is about. treats.

What is standardizing data?

Data standardization is the data quality process of transforming data to fit a predefined and constrained set of values, relying on the power of uniformity to improve data efficiencies.

Data standardization, sometimes also known as  normalization , is the  process of adjusting or adapting certain characteristics  so that the data resembles a common type, model or normal with the aim of making  its treatment, access and use easier for people. the users or people who have them.

The very concept of open data implies a search for standardization in the use of information in open format so that it can be used and reused by citizens.

Therefore, it could be said that standardization is the way in which all people can  compare and consult data and always find the information they need, being certain of uniformity in the way in which they will find it.

In statistics, normalization or standardization can have a wide list of meanings. In the simplest cases, standardization of indices involves adjusting the values ​​measured on different scales with respect to a common scale.

On the other hand, in more complex cases, data normalization or standardization can refer to making more sophisticated adjustments where the objective is to obtain all those probability distributions that fit the determined values.

In short, it could be said that without standardization and, therefore,  without uniformity  in naming conventions and coincidences between macros and parameters,  only unreliable results can be obtained.

Importance of data standardization

Before knowing how to standardize data, it is important that you know the  importance  of this process for the correct use and processing of information in an effective and functional manner.

Data standardization allows us  to ensure that we will have useful, easily linkable and usable data  at our disposal for any activity we require.

Data standardization not only  helps us organize sets of complex information , but it will also  facilitate its analysis  since it breaks down multiple dimensions and transforms the information into viable insights.

Committing to standardize data is a way to  ensure that we implement the uniformity necessary to maintain the effectiveness of your analysis . As we know, information, today, is power and, therefore,  having standardized and optimized information is a great advantage  both on a personal and business level.

standardizing data

In this sense, data standardization has gone from being a good practice or something recommended, to being  a necessity  for all those who want  to get the most out of the  data  and information they have at their disposal.

Now that we are getting closer to knowing the process on how to standardize data, it is important to keep in mind that, for it to be possible,  it is necessary for institutions to work together  to develop standards since, for a standard to exist, it must be used by a large majority for it to be considered implemented.

Furthermore, data standards and normalization imply  good practices  such as monitoring, control, keeping in mind at all times that the information is useful to anyone who wishes to use it, etc. Thanks to these good practices, the process of how to standardize data is effective and provides all the advantages mentioned above.

To know how to standardize data correctly, it is necessary  to pay attention to the planning prior to collecting the information , in addition to thinking about the feedback of said information from the publication of the data in an open and public manner.

Key moments in data standardization

To know how to standardize data, it is important to know that  there are three key moments  for the process, in which it is necessary to pay attention to carry out the process satisfactorily:

  • Standardization in data capture : For the data standardization procedure to be correct, it is necessary that the data be collected optimally, following guidelines that will greatly facilitate the following steps.
  • Standardization at the time of data storage : Once the information is collected, it is very important to pay attention to how the data is stored, to do so in an orderly manner and to provide all subsequent facilities for its recovery and consultation.
  • Standardization in the presentation of data : This is a fundamental moment since, after carrying out a search for data that we may need, it is very important that these are displayed in a standardized way, so that we can make use of them in a useful and functional. If all the previous steps have been carried out correctly, this last moment should not present any problems.

data

 

What measures are in place to ensure the security of your data?

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What measures are in place to ensure the security of your data?

data

Data

Data is a collection of facts, figures, objects, symbols, and events gathered from different sources. Organizations collect data with various data collection methods to make better decisions. Without data, it would be difficult for organizations to make appropriate decisions, so data is collected from different audiences at various points in time.

For instance, an organization must collect data on product demand, customer preferences, and competitors before launching a new product. If data is not collected beforehand, the organization’s newly launched product may fail for many reasons, such as less demand and inability to meet customer needs. 

Although data is a valuable asset for every organization, it does not serve any purpose until analyzed or processed to get the desired results.

A phrase attributed to the creator of the Internet, Tim Berners-Lee, is that “data is precious and will last longer than the systems themselves.”

The computer scientist was referring to the fact that information is something highly coveted, one of the most valuable assets that companies have, so it must be protected. The loss of sensitive data can represent the bankruptcy of a company.

Faced with an increasing number of threats, it is necessary to implement measures to protect information in companies. And before doing so, it is necessary to classify the data  you have and the risks to which you are exposed: the price list of the products that are marketed is not the same as the estimated sales figure that is planned to be achieved in the year or base. of customer data.

To talk about the cloud these days is to talk about a need for storage, flexibility, connectivity and decision making in real time. Information is a constantly growing asset and needs to be managed by work teams, and platforms such as  Claro Drive Negocio  offer, in addition to that storage space, collaboration tools to manage an organization’s data.

In cloud storage, the user, instead of saving the data on their computers or hard drives, does so somewhere in the remote location, which can be accessed through the internet service. There are several  providers  of these services that sell space on the network for different ranges, but few offer true security and protection of that gold that you have in your company called: data.

To give you context, more than a third of companies have consolidated  flexible and scalable cloud models  as an alternative to execute their workload and achieve their digital transformation, reducing costs. Hosted information management services allow IT to maintain control and administrators to monitor access and hierarchies by business units.

Five key security measures

Below are five security recommendations to protect information in companies:

  1. Make backup copies or backups . Replicating or having a copy of the information outside the company’s facilities can save your operation in the event of an attack. In this case, options can be sought  in the cloud or in data centers so that the protected information is available at any time. It is also important that the frequency with which the backup is made can be configured, so that the most recent data is backed up.
  2. Foster a culture of strong passwords . Kaspersky recommends that passwords be longer than eight characters, including uppercase, lowercase, numbers, and special characters. The manufacturer also suggests not including personal information or common words; use a password for each service ; change them periodically; Do not share them, write them on paper or store them in the web browser. Every year, Nordpass publishes a ranking of the 200 worst passwords used in the world. The worst four are “123456”, “123456789”, “picture1” and “password”.
  3. Protect email.  Now that most of the communication is done through this medium, it is advisable to have anti-spam filters and message encryption systems to protect and take care of the privacy of the data. Spam filters help control the receipt of unsolicited emails, which may be  infected with viruses  and potentially compromise the security of company data.
  4. Use antivirus.  This tool should provide protection against security threats such as zero-day attacks, ransomware, and cryptojacking. And it must also be installed on cell phones that contain company information.
  5. Control access to information.  One way to minimize the risk and consequent impact of errors on data security is to provide access to data according to the profile of each user. With the principle of least privilege, it is considered that, if a person does not have access to certain vital company information, he cannot put it at risk.

security measures

In security, nothing is too much

In a synthetic way, the National Cybersecurity Institute of Spain, INCIBE, recommends the following “basic security measures”:

  • Keep systems updated  free of viruses and vulnerabilities
  • Raise awareness among employees about the correct use of corporate systems
  • Use secure networks to communicate with customers, encrypting information when necessary
  • Include customer information in annual risk analyses, perform regular backups, and verify your restore procedures
  • Implement correct authentication mechanisms, communicate passwords to clients securely and store them encrypted, ensuring that only they can recover and change them

The first time a company or business faces the decision to automate a process it can be somewhat intimidating, however, taking into account the following points, it is a simple task.

1.- Start with the easy processes

Many companies start  considering automation  because they have a large, inflexible process that they know takes up too much time and money. So they start with their most complex problem and work backwards. This strategy is generally expensive and time-consuming, what you should do is review your most basic processes and automate them first. For example, are you emailing a document with revisions when you should be building an automated workflow? There are probably dozens, if not hundreds of these simple processes that you can address and automate before taking on your “giant” process.

2.- Make sure your employees lose their fear of automation

Many times an employee who is not familiar with an automated process is afraid of it. Because? In general he is afraid that automation will eliminate his position. That’s why it’s important to build a supportive culture around automation and get your employees to understand that just because  some of their work is now being assisted by an automated process , it doesn’t mean they are any less valuable.

How will you store and manage the best your collected data?

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How will you store and manage the best your collected data?

collected data

Collected data

Collected data  is very important. Data collection is  the process of collecting and measuring information about specific variables in an established system, which then allows relevant questions to be answered and results to be evaluated. Data collection is a component of research in all fields of study, including the  physical  and  social sciences ,  humanities and business . While methods vary by discipline, the emphasis on ensuring accurate and honest collection remains the same. The goal of all data collection is to capture quality evidence that will allow analysis to lead to the formulation of compelling and credible answers to the questions that have been posed. What is meant by privacy?

The ‘right to privacy’ refers to being free from intrusions or disturbances in one’s private life or personal affairs. All research should outline strategies to protect the privacy of the subjects involved, as well as how the researcher will have access to the information.

The concepts of privacy and confidentiality are related but are not the same. Privacy refers to the individual or subject, while confidentiality refers to the actions of the researcher.

What does the management of stored information entail?

Manual collected data and analysis are time-consuming processes, so transforming data into insights is laborious and expensive without the support  of automated tools.

The size and scope of the information analytics market is expanding at an increasing pace, from self-driving cars to security camera analytics and medical developments. In every industry, in every part of our lives, there is rapid change and  the speed at which transformations occur is increasing.

It is a constant  evolution that is based on data.  That information comes from all the new and old data collected, when it is used to  develop new types of knowledge.

The relevance that information management has acquired raises many questions about the requirements applicable to all data collected and information developed.

Data encryption

Data encryption is  not a new concept, in history we can go to the ciphers that Julius Caesar used to send his orders or the famous communication encryption enigma machine that the Nazis used in the Second World War.

Nowadays,  data encryption  is one of the most used security options to protect personal and business data.

Data encryption  works through mathematical algorithms that convert data into unreadable data. This encrypted data consists of two keys to decrypt it, an internal key that only the person who encrypts the data knows, and a key

external that the recipient of the data or the person who is going to access it must know.

Data encryption can be used   to protect all types of documents, photos, videos, etc. It is a method that has many advantages for information security.

 

Data encryption

Advantages of data encryption

  • Useless data : in the event of the loss of a storage device or the data is stolen by a cybercriminal, allows said data to be useless for all those who do not have the permissions and decryption key.
  • Improve reputation : companies that work with encrypted data offer both clients and suppliers a secure way to protect the confidentiality of their communications and data, displaying an image of professionalism and security.
  • Less exposure to sanctions : some companies or professionals are required by law to encrypt the data they handle, such as lawyers, data from police investigations, data containing information on acts of gender violence, etc. In short, all data that, due to its nature, is sensitive to being exposed, therefore requires mandatory encryption, and sanctions may be generated if it is not encrypted.

Data storage 

There are many advantages associated with achieving good management of stored information. Among the  benefits of adequately covering the requirements of the  Data Storage function  and  data management  , the following two stand out:

  • Savings: the capacity of a server to  store data  is limited, so  storing data  without a structure, without a logical order and lacking guiding principles, represents an increase in cost that could be avoided. On the contrary, when data storage responds to a plan and the decisions made are aligned with the business strategy, advantages are achieved that extend to all functions of the organization.
  • Increased productivity:  when   has not been stored correctly the system works slower. One of the strategies often used to avoid this is to  divide data into active and inactive . The latter would be kept compressed and in a different place, so that the system remains agile, but without this meaning that they remain completely inactive, since it may sometimes be necessary to access them again. Today, with cloud services it is much easier to find the most appropriate data storage approach for each type of information.

We must avoid each application deciding  how to save the data , and to this end the information management policy should be uniform for all applications and respond to the following questions in each case:

  • How the data is stored .
  • When is the data saved ?
  • What part of the data or information is collected.

In short,  through  a person in charge will be established who is determined by the  Data Governance , which is in turn responsible for defining the standards and the way to store the information, since not all silos can be used.

And this is the way to support the common objective from this function and through the procedures, planning and organization and control that is exercised transversally and always seeking  to enhance  the pragmatic side of the data .

Data storage 

Steps of data processing in research

Data processing in research has six steps. Let’s look at why they are an imperative component of  research design

  • Research data collection

Data collection is   the main stage of the research process. This process can be carried out through various online and offline research techniques and can be a mix of primary and secondary research methods. 

The most used form of data collection is research surveys. However, with a  mature market research platform  , you can collect qualitative data through focus groups, discussion modules, etc.

  • Preparation of research 

The second step in  research data management  is data preparation to eliminate inconsistencies, remove bad or incomplete survey data, and clean the data to maintain consensus. 

This step is essential, since insufficient data can make research studies completely useless and a waste of time and effort.

Introduction of research 

The next step is to enter the cleaned data into a digitally readable format consistent with organizational policies, research needs, etc. This step is essential as the data is entered into online systems that support research data management.

  • Research data processing

Once the data is entered into the systems, it is essential to process it to make sense of it. The information is processed based on needs, the  types of data  collected, the time available to process the data and many other factors. This is one of the most critical components of the research process. 

  • Research data output

This stage of processing research data is where it becomes knowledge. This stage allows business owners, stakeholders, and other staff to view data in the form of graphs, charts, reports, and other easy-to-consume formats. 

  • Storage of processed research

The last stage of data processing steps is storage. It is essential to keep data in a format that can be indexed, searched, and create a single source of truth. Knowledge management platforms are the most used for storing processed research data.

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Benefits of data processing in research

Data processing can differentiate between actionable knowledge and its non-existence in the research process. However, the processing of research data has some specific advantages and benefits:

  • Streamlined processing and management

When research data is processed, there is a high probability that this data will be used for multiple purposes now and in the future. Accurate data processing helps streamline the handling and management of research data.

  • Better decision making

With accurate data processing, the likelihood of making sense of data to arrive at faster and better decisions becomes possible. Thus, decisions are made based on data that tells stories rather than on a whim.

  • Democratization of knowledge

Data processing allows raw data to be converted into a format that works for multiple teams and personnel. Easy-to-consume data enables the democratization of knowledge.

  • Cost reduction and high return on investment

Data-backed decisions help brands and organizations  make decisions based on data  backed by evidence from credible sources. This helps reduce costs as decisions are linked to data. The process also helps maintain a very high ROI on business decisions. 

  • Easy to store, report and distribute

Processed data is easier to store and manage since the raw data is structured. This data can be consulted and accessible in the future and can be called upon when necessary. 

Examples of data processing in research 

Now that you know the nuances of data processing in research, let’s look at concrete examples that will help you understand its importance.

  • Example in a global SaaS brand

Software as a Service (Saas) brands have a global footprint and have an abundance of customers, often both B2B and B2C. Each brand and each customer has different problems that they hope to solve using the SaaS platform and therefore have different needs. 

By conducting  consumer research , the SaaS brand can understand their expectations,  purchasing  and purchasing behaviors, etc. This also helps in profiling customers, aligning product or service improvements, managing marketing spend and more based on the processed research data. 

Other examples of this data processing include retail brands with a global footprint, with customers from various demographic groups, vehicle manufacturers and distributors with multiple dealerships, and more. Everyone who does market research needs to leverage data processing to make sense of it.  

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What best criteria are you using to determine the relevance of your data?

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What best criteria are you using to determine the relevance of your data?

relevance of your data

The relevance of your data

The relevance of your data is very important. The importance of relevant data spans all departments. Basing business decisions on data can be the difference between success or failure — for your entire organization.

Just having the metrics isn’t enough. First, the data you’re collecting needs to be relevant to your organization’s goals. It should indisputably report all pertinent information – positive or negative. Then, the metrics collected need to actionable. When reporting insights, your team should be prepared to answer the questions, “Why does that matter?” and “What are we going to do with that information?”.

When you can collect the information then answer those questions, your organization is on its way to reporting relevant data. Here are 7 reasons why that is important:

Surely you have ever asked yourself the following question:  -What criteria should you take into account when searching and selecting digital resources or content, both for use and for modifying them?

The distinction between relevance and other dimensions of data quality is important because relevance ensures your data is actionable and aligned with business goals. If you use irrelevant data, you’ll generate inaccurate insights, make poor decisions, and damage your company’s reputation.

Relevant, actionable data is your “ace of spades”. But to play that card, you need to first have it in your deck. If your organization wants to make decisions based on facts, having actionable data on-hand empowers you to answer any “why?” questions.

To be crystal clear: The relevance of your data reported correctly is indisputable. Actionable analytics and insights remove the subjectiveness in business. Without the correct reporting in place, all your team has are instincts and opinions being thrown around, taking you in a million different directions. Take the time to set up reporting and present the relevant data. When the numbers are available and understood by everyone in the organization and the data supports your strategy, it becomes difficult (or impossible) for anyone to argue with your approach.

Relevance of your data creates strong strategies

Opinions can turn into great hypotheses, but only with the right reporting in place. And those hypotheses are just the first step in creating a strong strategy. It can look something like this:

“Based on X, I believe Y, which will result in Z.”

Once you have a hypothesis, you can create a strong, measurable strategy and put it to work! The structured criteria of a hypothesis, including data, is your lighthouse while executing the strategy. Compare results to the hypothesis regularly to ensure the campaign is going to plan. If it’s not, make adjustments to reach your numbers. Having the hypothesis, based on relevant data, allows your team to be proactive and achieve more goals. The alternative is being reactive, finding problems that you wish you caught sooner.

 Relevance of your data is necessary for optimization

How can your team optimize anything if you don’t have meaningful data to support making changes? You can’t. A lot of times, people confuse testing with optimizing. Testing is a part of optimizing, but they aren’t synonyms. Testing is measuring to check the quality, performance, or reliability of something. Optimizing takes those measurements a step further. It means to make the best of or most effective use of something. In order to optimize, you first need to test whatever it is you want to optimize (based on a measurable hypothesis, of course). Then, once you get significant results, your team can start optimizing. Consider starting with one of these aspects:

  • Email subject lines
  • Website pages
  • Ad images
  • Form fields
  • Pieces of content

Relevance of your data builds better relationships with customers

Data can build better relationships with customers in a number of ways, but let’s focus on a few major ones for now.

Website personalizations

All customers are unique, so the more personalized the experience, the better. But we know that’s not always feasible. So, start with general personalization. Segment your audiences by location, job title, or referral source. Then, deliver relevant information to that audience segment.

Easy website navigation

Take a peek at your website data. What are visitors searching for most? What are the most common conversions? Where is the information your audience is looking for? You can answer all of these questions using Google Analytics. If there are significant results, it might be time to make some changes on your website so visitors can quickly and easily get what they need.

Email Preferences

How frequently do your customers like being contacted? Then, what day of the week and time of day do they prefer? Recognizing and implementing this is a win-win strategy. Your email metrics improve, and customers see you as a resource of information instead of a bother.

Knowing Customers’ Interests

If a customer has shown you (through data) that they are NOT interested in something, stop [virtually] shoving it in their faces. Even if you worked really hard on that whitepaper, the customer has closed your 3 popups advertising it multiple times. So, stop showing them the darn pop-up!

(Sorry. Kind of.)

The bottom line? It’s the little things that count. Using data you already have to make that extra effort to improve your customers’ experiences with your company can go a long way. It makes their lives a bit easier, validates their opinions, and makes them feel important.

 Relevance of your data quantifies the purpose of your work

The numbers don’t lie. Data can prove that the projects you’re working on are where your limited time is best spent. It can also support what not to work on. Say you spend 20 hours on each webinar your organization hosts, and you put on 2-4 per month thinking they’re driving leads. But once you look at the report, you realize webinars account for 25-50% of your time on the clock and only bring in 2-5% of leads. Turns out, your time might be best spent on a totally different lead generation campaign.

Relevance of your data helps CYA (cover your…)

Our last reason why data is important to your organization is comical, but oh so true! Protect yourself and your work by collecting AND distributing relevant data. It’s important to make the collected information, good and bad, readily available to key stakeholders. Even if they don’t look at it, you did your part to present the analytics. Not only will you cover your, um…backside, but making the analytics easily accessible communicates transparency and can result in more trust or autonomy for future projects.

For guidance on how to set up your reports correctly, check out the Google Data Studio blog. To get the know-how on something more specific, you can read how to report social media ROI as well.

And it is that we have a wide and varied offer of sources, that if we do not filter content applying certain criteria, it will be difficult to achieve veracity, credibility, reliability and of course quality.

Some of these criteria or indicators that are recommended are: authority, content selection, updating, navigability, organization, readability and good online information resources and type of licenses.

Authority:  

Refers to the person responsible for the site, whether it is a person, a group of people, an association, a public institution, an educational institution, etc. This indicator is also used to evaluate resources such as books, magazines or other types of publications. The level of authority of the person in charge of the site accounts for his legitimacy to give his opinion, write or work on a specific area. This indicator allows you to analyze the level of reliability of the information provided on the site or publication.

  • Author affiliation

    – Information about the author – Contact method (e-mail) – Organization logo.

Content selection : This indicator serves to evaluate whether the selection of content and its treatment are appropriate. This indicator is essential, since it refers to the validity of the contents and information. To contrast this indicator, it is necessary to compare the information provided by a specific site with data from other sources.

Authority

Accuracy – precision – rigor

Update:  The level of update of a site refers to the periodic incorporation of new information; or the modification of existing data, according to theoretical and scientific advances. This indicator allows you to recognize sites that contain updated information, and sites that are still operational.

  • Creation date  –  Update date  –  Current and updated information  –  existence of obsolete links  –  Existence of incorrect links

Navigability:  This indicator is particularly relevant if it is proposed that students navigate a certain site to search for information. The navigability of a web page refers to the ease with which a user can navigate through it. If a web page is clear, simple, and understandable, navigation will be autonomous and fast.

  • Design  –  Elegant, functional and attractive  –  Combination of colors, shapes and images  –  Homogeneity of style and format  –  Design compatible with different browser versions and screen resolutions

Online information sources:  that is, selecting information through: academic search engines, libraries (databases, magazine portals, catalogues), digital books

Know the conditions of use of all types of digital content before using it with students, assessing aspects such as the inclusion of advertising, the collection of information and personal data and the additional applications that are installed to complement that content.

Critically evaluate the suitability and reliability of sources and content.

Types of licenses:  Not everything on the Internet can be used Intellectual property protects any original literary, artistic or scientific creation. More specifically, article 10 of the Intellectual Property Law indicates that works can be books, musical compositions, films, photographs, computer programs… Everything,
including its title, is protected both completely and partially. For example, in a song both the music and the lyrics are protected.

Consider the license, terms of use and possible restrictions on the use of digital content.

Teachers do not need the authorization of the author to use a work in their classes, they only
need to simultaneously comply with the following conditions:

  1. The use of the work must be solely for illustrative purposes of its educational activities.
  2. The name of the author and the source must be cited.
  3. There should not be any type of commercial purpose.
  4. Additionally, teachers may also reproduce a work in their classes, for example they may photocopy and give a copy to their students. This reproduction is allowed as long as the following conditions are met:
    1. The length reproduced is not more than 10% of the total work (a chapter, an article…).
    2. It is only distributed among students for a specific activity.
      It is very important to keep in mind that this intellectual protection exception is limited only to “what happens in class.” With the rise of new technologies, it is common to make the mistake of uploading copyrighted material to a “class blog”; If the blog were open to anyone, it would not be limited only to “what happens in class” and would be in violation of the educational exception in intellectual property.

WHAT LOCATION OR LOCATIONS WOULD BE MOST SUITABLE ACCORDING TO THE RESOURCE?

EVAGD  allows, among other actions, to organize digital educational content and make it available to the educational community, considering it a safe environment as it is hosted on the CEUCD servers.
In its structure, it has different tools that enable the cataloging and sharing of many types of content.

It would be recommended for those resources in which, through their use, the student’s data protection could be compromised: for example, a questionnaire, a forum, or a videoconference.

G Suite Educational  is a package of Google tools and services for educational centers. It would be advisable when the different options for tracking and using the digital resource by the company do not represent a prejudice.

Aula Digital Canaria  is a comprehensive solution to provide the classroom with tools for students’ digital work and to manage class information in real time. It is an application that allows digitalized learning situations of the Brújula20 Program to be made available to students and teachers in public centers in the Canary Islands in an interactive virtual environment, and facilitates greater control and the real possibility
of responding to the individual needs of the students. .

Being customizable and flexible, it is recommended in the courses that are included in said program.

Institutional blogs  (Eco-school blog 2.0 – multisites for the creation of blogs for institutional projects and digital magazines-, EduBlogs -multisites for the creation of blogs for educational centers-, EcoBlogs -multisites for the creation of teachers’ blogs-, AulaBlog – multisites for the creation of classroom blogs (currently in
pilot phase)

It is recommended as a living space for content management, publication of experiences, communication, dynamization and exchange of knowledge information.

 

Author affiliation

How do you validate the instruments or tools used for data collection?

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How do you validate the instruments or tools used for data collection?

 

data collection

 

What is Data Collection?

Data collection is the procedure of collecting, measuring, and analyzing accurate insights for research using standard validated techniques.

Put simply, data collection is the process of gathering information for a specific purpose. It can be used to answer research questions, make informed business decisions, or improve products and services.

To collect data, we must first identify what information we need and how we will collect it. We can also evaluate a hypothesis based on collected data. In most cases, data collection is the primary and most important step for research. The approach to data collection is different for different fields of study, depending on the required information.

Data Collection Methods

There are many ways to collect information when doing research. The data collection methods that the researcher chooses will depend on the research question posed. Some data collection methods include surveys, interviews, tests, physiological evaluations, observations, reviews of existing records, and biological samples. Let’s explore them.

Essentially there are four choices for data collection – in-person interviews, mail, phone, and online. There are pros and cons to each of these modes.

  • In-Person Interviews
    • Pros: In-depth and a high degree of confidence in the data
    • Cons: Time-consuming, expensive, and can be dismissed as anecdotal
  • Mail Surveys
    • Pros: Can reach anyone and everyone – no barrier
    • Cons: Expensive, data collection errors, lag time
  • Phone Surveys
    • Pros: High degree of confidence in the data collected, reach almost anyone
    • Cons: Expensive, cannot self-administer, need to hire an agency
  • Web/Online Surveys
    • Pros: Cheap, can self-administer, very low probability of data errors
    • Cons: Not all your customers might have an email address/be on the internet, customers may be wary of divulging information online.

In-person interviews always are better, but the big drawback is the trap you might fall into if you don’t do them regularly. It is expensive to regularly conduct interviews and not conducting enough interviews might give you false positives. Validating your research is almost as important as designing and conducting it.

We’ve seen many instances where after the research is conducted – if the results do not match up with the “gut-feel” of upper management, it has been dismissed off as anecdotal and a “one-time” phenomenon. To avoid such traps, we strongly recommend that data-collection be done on an “ongoing and regular” basis.

data collection methods 

Define your research question and objectives

Before you start designing your data collection instrument, you need to have a clear and specific research question and objectives. Your research question should guide your choice of data collection method, type of data, sample size, and analysis plan. Your objectives should state what you want to achieve, learn, or test with your data. Having a well-defined research question and objectives will help you avoid collecting irrelevant or redundant data, and focus on the most important aspects of your research topic.

Choose an appropriate data collection method

Depending on your research question and objectives, you may choose one or more data collection methods, such as surveys, questionnaires, interviews, observations, or experiments. Each method has its own advantages and disadvantages, and requires different skills and resources.

For example, surveys and questionnaires are good for collecting quantitative data from a large and diverse population, but they may suffer from low response rates, biased answers, or unclear wording. Interviews and observations are good for collecting qualitative data from a small and specific group, but they may be time-consuming, subjective, or influenced by social desirability. Experiments are good for testing causal relationships between variables, but they may be difficult to control, replicate, or generalize. You should consider the strengths and limitations of each method, and how they fit your research question and objectives.

Ensure validity and reliability of your data collection instrument

Validity and reliability are two key criteria for evaluating the quality of your data collection instrument. Validity reflects how well your instrument measures what it is supposed to measure, while reliability shows how consistent and dependable it is. To ensure validity and reliability, you should consider following some general guidelines. For example, review the literature and use existing instruments or scales that have been tested and validated by other researchers.

Additionally, pilot test your instrument with a small sample of your target population to identify any errors, ambiguities, or misunderstandings in the questions, instructions, or format. Furthermore, use clear, simple, and precise language that avoids jargon or technical terms that may confuse respondents. Additionally, use multiple questions or indicators to measure the same concept or variable and check for consistency and correlation among them.

Moreover, utilize a mix of open-ended and closed-ended questions with a range of response options that cover all possible scenarios and opinions. In addition to this, use randomization, counterbalancing, or blinding techniques to reduce bias or order effects in your instrument.

Finally, use appropriate scales, units, or categories to measure your variables while ensuring that they are consistent across the instrument. Lastly, use standardized procedures or scripts to administer your instrument and train your data collectors or facilitators to follow them accurately and ethically.

Analyze and interpret your data correctly and transparently

After you collect your data, you need to analyze and interpret it according to your research question and objectives, and the type and level of data you have. You may use descriptive or inferential statistics, qualitative or quantitative methods, or a combination of both, depending on your research design and purpose.

You should use appropriate software, tools, or techniques to process, organize, and visualize your data, and check for any errors, outliers, or missing values. You should also report and explain your data analysis and interpretation clearly and transparently, and provide evidence, references, or citations to support your findings and conclusions.

Evaluate and improve your data collection instrument

Finally, you should evaluate and improve your data collection instrument based on your data analysis and interpretation, and the feedback from your respondents, data collectors, or facilitators. You should assess the strengths and weaknesses of your instrument, and identify any gaps, limitations, or challenges that may affect its validity and reliability.

You should also consider the implications, applications, or recommendations of your research findings, and how they can inform or improve your research topic or practice. You should document and share your evaluation and improvement process, and seek peer review or expert advice to enhance the quality and credibility of your instrument.

data collection instrument

Importance of validating a research instrument

Carrying out these steps to validate a research instrument is essential to ensure that the survey is truly reliable. It is important to remember that you must include the validation methods of your instrument when you present the report of the results of your research. 

Performing these steps to validate a research instrument not only strengthens its reliability, but also adds a title of quality and professionalism to your final product.

 

What would happen to the marketing research industry if there were no people willing to participate and give feedback? Do you know what the level of confidence is in market research in countries like Mexico?

Marketing research requires that people be willing to share information, participate in a survey or questionnaire, or be willing to give the feedback that is requested.

One of the most important points in any research study is the trust of the participants. We know that it is very common for there to be some degree of concern regarding the reliability and how the data you are sharing will be treated.

The  importance of market research  is that it is a guide for your business decisions, providing you with information about your market, competitors, products, marketing and your customers. 

By giving you the ability to make informed decisions,  marketing research  will help you develop a successful marketing strategy. Market research helps reduce risks by allowing you to determine products, prices and promotions from the beginning. It also helps you focus resources where they will be most effective.

 

 

What best strategies will you use to minimize response bias in data collection?

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What best strategies will you use to minimize response bias in data collection? Data collection Data collection is the process of collecting and analyzing information on relevant variables in a predetermined, methodical way so that one can respond to specific research questions, test hypotheses, and assess results. Data collection is the procedure of collecting, measuring, and analyzing accurate … Read more

How will best you address issues related to participant consent in data collection?

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How will best you address issues related to participant consent in data collection?

data collection

Data Collection

Data collection is the process of collecting and measuring information on established variables in a systematic way, which allows obtaining relevant answers, testing hypotheses and evaluating results. Data collection in the research process is common to all fields of study. While methods vary by discipline, the emphasis is on ensuring accurate and reliable collection.

In the IT field, the goal of all data collection is to capture quality evidence that is then translated into analysis and answers to business questions.

How can we ensure that participants are truly informed when they consent to participate in remote data collection activities?

Obtaining informed consent is just as important in remote data collection as in any other form of data collection. However, given the limitations regarding the length of a telephone call and the difficulties of understanding long and complex texts read over the telephone, a simplified and less detailed informed consent process could be considered.

However, the informed consent process should be considered an iterative and ongoing process. It may not be necessary to obtain consent again at each stage of data collection (and doing so may not be applicable in, for example, a one-off telephone interview). However, to help participants understand, they should be given information throughout the data collection process and ensured that they know that they can withdraw consent at any stage of the process. This point may be particularly important when new information becomes available that could impact the risks or benefits of data collection.

participants are truly informed

Before obtaining consent over the phone, it is necessary to confirm that one is speaking to the correct person. There should be a protocol that indicates how to proceed if the person answering the phone is not the right person. For example, if someone else answers the phone:

Ask the person who answered if they know the person in question and if you can contact this person through this number or if they have the correct number to reach them.

    • If the person answering does not know the person in question, apologize for the inconvenience caused and end the call.

    Informed consent should use a standardized participant information sheet and, at a minimum, should describe the following (adapted from this resource ):

    • Who you are (the data collector) and what organization you work for (reiterate the information, even if you mentioned it at the beginning of the call).

    • Why is this data being collected, that is, what is the overall objective of data collection.

    • Why was that person selected; For example, explain whether the selection was random or whether the person was chosen because they belong to a particular group of interest (e.g., people over 60).

    • That participation is voluntary and that choosing not to participate will have no consequences for the person or their family. Clearly detail what participants have to do to refuse or stop participating (e.g., tell them they can say something like, “I don’t want to continue the conversation”).

      Remind respondents once again before asking for consent that they are free to refuse to participate, and at different stages of data collection, remind them that they are free to withdraw their consent. Also mention that once the respondent’s data has been anonymized and combined, they cannot be excluded.

    • The number of participants about whom data will be collected.

    • What the respondent is expected to do if they decide to participate, including the expected duration of participation.

    • Any reasonably foreseeable risk or inconvenience to the respondent in connection with his or her participation in data collection.

    • Any benefits that the respondent could receive from their participation.

    • How the data collected will be used and who will have access to it.

    • How the confidentiality and privacy of respondents will be guaranteed.

    • Who should the respondent contact if they have questions and give them appropriate contact details.

    • Who should the respondent contact if they have a problem or complaint in relation to data collection and give them relevant contact details.

    These points should be described in simple terms in a language that the participant is fluent in and comfortable with. As mentioned above, it is important to inform the respondent how long the survey or interview will take. This will reduce the incidence of cases where the respondent must end the interview early because he has other priorities in his life or because he is running out of battery.

    Once these issues have been explained, the data collector should ask for verbal consent from the participant and record it explicitly. Verbal consent should be obtained by asking the participant to say “Yes, I agree to participate” in response to the following prompts:

    • I confirm that I have understood the information about the study called “[insert study name here]”. I had the opportunity to evaluate the information, ask questions and obtain satisfactory answers. Do you agree to participate?

    • I understand that my consent is voluntary and that I am free to withdraw such consent, without giving any reason and without consequences for me, until such time as the data is anonymized or combined and cannot be excluded. Do you agree to participate?

    • I understand that all project data may be shared publicly, but that I cannot be identified from this information (if applicable). Do you agree to participate?

    When collecting data over the phone, it is important to remember that other family members are likely to hear what the conversation participant is saying, particularly in cases where physical distancing measures have been imposed and people are encouraged to stay in their home. home. Therefore, we recommend being aware of this issue during remote data collection and avoiding topics that could be related to stigma or that could put the participant at risk if others learn of the information.

    Some examples of topics of this type: mental health, domestic violence, sanitation habits and menstrual hygiene management. If questions about sensitive topics will be asked, we recommend first checking that the person is alone and asking them if it is okay to ask them questions related to the study (yes/no answers). This can avoid causing unintentional harm and can give the person an easy way to refuse to participate if they feel they are at risk. If absolutely necessary, questions of this type can be answered with simple multiple choice answers (eg, a scale of 0 to 10).

    Interviewers should also verify with respondents that they are the only ones who can hear what was said during the phone call and should also provide options to skip questions if they perceive respondents to be uncomfortable.

    Interviewers

     

    If people are refusing to participate, you may want to know why they are refusing, so you can address this issue directly or communicate it and use it to improve future processes. This should be done with great care: the data collector should emphasize that mentioning the reason is optional and is in no way intended to pressure the person to participate.

    If you ask for this information, remember that using a closed-ended (yes/no) question may be easier for the person to answer if it is a sensitive topic and there may be other people listening on the other side. If the person refuses to give a reason, thank them for their time, record the refusal to participate and the reason, reassure the person that there will be no consequences for refusing, and then end the interview.

    Why is data collection so important?

    Collecting customer data is key to almost any marketing strategy. Without data, you are marketing blindly, simply hoping to reach your target audience. Many companies collect data digitally, but don’t know how to leverage what they have.

    Data collection allows you to store and analyze important information about current and potential customers. Collecting this information can also save businesses money by creating a customer database for future marketing and retargeting efforts. A “wide net” is no longer necessary to reach potential consumers within the target audience. We can focus marketing efforts and invest in those with the highest probability of sale.

    Unlike in-person data collection, digital data collection allows for much larger samples and improves data reliability. It costs less and is faster than in-person data, and eliminates any potential bias or human error from the data collected.

     

     

Have you considered the worst possible biases in your data collection process?

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Have you considered the worst potential biases in your data collection process?

 

data collection

Data collection

Data collection es very important. Is   the  process  of collecting and measuring information on established variables in a systematic way, which allows obtaining relevant answers, testing hypotheses and evaluating results. Data collection in   the  research process  is common to all fields of study.

Research bias

Data collection process is very important. In a purely objective world, bias in research would not exist because knowledge would be a fixed and immovable resource; Either you know about a specific concept or phenomenon, or you don’t know. However, both qualitative research and the social sciences recognize that subjectivity and bias exist in all aspects of the social world, which naturally includes the research process as well. This bias manifests itself in the different ways in which knowledge is understood, constructed and negotiated, both within and outside of research.

Research bias

 

Understanding research bias has profound implications for data collection and analysis methods, as it requires researchers to pay close attention to how to account for the insights generated from their data.

What is research bias?

Research bias, often unavoidable, is a systematic error that can be introduced at any stage of the research process, biasing our understanding and interpretation of the results. From data collection to analysis, interpretation, and even publication, bias can distort the truth we aim to capture and communicate in our research.

It is also important to distinguish between bias and subjectivity, especially in qualitative research. Most qualitative methodologies are based on epistemological and ontological assumptions that there is no fixed or objective world “out there” that can be measured and understood empirically through research.

In contrast, many qualitative researchers accept the socially constructed nature of our reality and therefore recognize that all data is produced within a particular context by participants with their own perspectives and interpretations. Furthermore, the researcher’s own subjective experiences inevitably determine the meaning he or she gives to the data.

These subjectivities are considered strengths, not limitations, of qualitative research approaches, because they open new avenues for the generation of knowledge. That is why reflexivity is so important in qualitative research. On the other hand, when we talk about bias in this guide, we are referring to systematic errors that can negatively affect the research process, but that can be mitigated through careful effort on the part of researchers.

To fully understand what bias is in research, it is essential to understand the dual nature of bias. Bias is not inherently bad. It is simply a tendency, inclination or prejudice for or against something. In our daily lives, we are subject to countless biases, many of which are unconscious. They help us navigate the world, make quick decisions, and understand complex situations. But when we investigate, these same biases can cause major problems.

Bias in research can affect the validity and credibility of research results and lead to erroneous conclusions. It may arise from the subconscious preferences of the researcher or from the methodological design of the study itself. For example, if a researcher unconsciously favors a particular study outcome, this preference could affect how he or she interprets the results, leading to a type of bias known as confirmation bias.

Research bias can also arise due to the characteristics of the study participants. If the researcher selectively recruits participants who are more likely to produce the desired results, selection bias may occur.

Another form of bias can arise from data collection methods. If a survey question is phrased in a way that encourages a particular response, response bias can be introduced. Additionally, inappropriate survey questions can have a detrimental effect on future research if the general population considers those studies to be biased toward certain outcomes based on the researcher’s preferences.

What is an example of bias in research?

Bias can appear in many ways. An example is confirmation bias, in which the researcher has a preconceived explanation for what is happening in his or her data and (unconsciously) ignores any evidence that does not confirm it. For example, a researcher conducting a study on daily exercise habits might be inclined to conclude that meditation practices lead to greater commitment to exercise because she has personally experienced these benefits. However, conducting rigorous research involves systematically evaluating all the data and verifying one’s conclusions by checking both supporting and disconfirming evidence.

example of bias in research

 

What is a common bias in research?

Confirmation bias is one of the most common forms of bias in research. It occurs when researchers unconsciously focus on data that supports their ideas while ignoring or undervaluing data that contradicts them. This bias can lead researchers to erroneously confirm their theories, despite insufficient or contradictory evidence.

What are the different types of bias?

There are several types of bias in research, each of which presents unique challenges. Some of the most common are

– Confirmation bias:  As already mentioned, it occurs when a researcher focuses on evidence that supports his or her theory and ignores evidence that contradicts it.

– Selection bias:  Occurs when the researcher’s method of choosing participants biases the sample in a certain direction.

– Response bias:  Occurs when participants in a study respond inaccurately or falsely, often due to misleading or poorly formulated questions.

– Observer bias (or researcher bias):  Occurs when the researcher unintentionally influences the results due to their expectations or preferences.

– Publication bias:  This type of bias arises when studies with positive results are more likely to be published, while studies with negative or null results are usually ignored.

– Analysis bias:  This type of bias occurs when data is manipulated or analyzed in a way that leads to a certain result, whether intentionally or unintentionally.

different types

What is an example of researcher bias?

Researcher bias, also known as observer bias, can occur when a researcher’s personal expectations or beliefs influence the results of a study. For example, if a researcher believes that a certain therapy is effective, she may unconsciously interpret ambiguous results in ways that support the therapy’s effectiveness, even though the evidence is not strong enough.

Not even quantitative research methodologies are immune to researcher bias. Market research surveys or clinical trial research, for example, may encounter bias when the researcher chooses a particular population or methodology to achieve a specific research result. Questions in customer opinion surveys whose data are used in quantitative analysis may be structured in such a way as to bias respondents toward certain desired responses.

How to avoid bias in research?

Although it is almost impossible to completely eliminate bias in research, it is crucial to mitigate its impact to the extent possible. By employing thoughtful strategies in each phase of research, we can strive for rigor and transparency, improving the quality of our conclusions. This section will delve into specific strategies to avoid bias.

How do you know if the research is biased?

Determining whether research is biased involves a careful review of the research design, data collection, analysis, and interpretation. You may need to critically reflect on your own biases and expectations and how they may have influenced your research. External peer reviews can also be useful in detecting potential bias.

Mitigate bias in data analysis

During data analysis, it is essential to maintain a high level of rigor. This may involve the use of systematic coding schemes in qualitative research or appropriate statistical tests in quantitative research. Periodically questioning interpretations and considering alternative explanations can help reduce bias. Peer debriefing, in which analysis and interpretations are discussed with colleagues, can also be a valuable strategy.

By using these strategies, researchers can significantly reduce the impact of bias in their research, improving the quality and credibility of their findings and contributing to a more robust and meaningful body of knowledge.

Impact of cultural bias in research

Cultural bias is the tendency to interpret and judge phenomena according to criteria inherent to one’s own culture. Given the increasingly multicultural and global nature of research, understanding and addressing cultural bias is paramount. This section will explore the concept of cultural bias, its implications for research, and strategies to mitigate it.

Bias and subjectivity in research

Keep in mind that bias is a force to be mitigated, not a phenomenon that can be completely eliminated, and each person’s subjectivities are what make our world so complex and interesting. As things continually change and adapt, research knowledge is also continually updated as we develop our understanding of the world around us.

Why is data collection so important?

Collecting customer data is key to almost any marketing strategy. Without data, you are marketing blindly, simply hoping to reach your target audience. Many companies collect data digitally, but don’t know how to leverage what they have.

Data collection allows you to store and analyze important information about current and potential customers. Collecting this information can also save businesses money by creating a customer database for future marketing and retargeting efforts. A “wide net” is no longer necessary to reach potential consumers within the target audience. We can focus marketing efforts and invest in those with the highest probability of sale.

Unlike in-person data collection, digital data collection allows for much larger samples and improves data reliability. It costs less and is faster than in-person data, and eliminates any potential bias or human error from the data collected.

data collection