If you’re looking to expand your business internationally, translation platforms are essential. They help you communicate with customers and partners in their native language and understand local markets.

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As the world progresses, more and more businesses are going global. To tap into new markets, businesses need to be able to communicate with customers in their language. This is where translation platforms come in.

Today, you’ll be taking a look at the importance of translation in business, even if you only use them occasionally!

1. More customers reach your business

Using an online translation platform can help you expand your customer base and reach new markets. A recent study by the Common Sense Advisory found that 76% of consumers are more likely to buy a product from a company in their own language. This means if you’re not using a translation platform, you’re missing out on potential customers.

With so many people online, it’s important to have a presence in as many languages as possible. By using a translation platform, you can ensure your website and marketing materials are accessible to everyone.

2. Save money on hiring translators

Translation platforms provide a cost-effective solution for businesses that need to translate content into multiple languages. By using these platforms, you can save money on the costs of hiring professional translators.

In addition to saving money, there are also many benefits of translation services. They can help you connect with global customers and boost your SEO rankings.

3. Ensure consistency across all touchpoints

The best translation platforms help businesses maintain consistent brand identity across all markets. By providing accurate translations of company messaging, these platforms ensure your businesses can maintain a consistent voice and message no matter where you’re operating. This is critical for building trust and credibility with customers and partners alike.

Ultimately, translation platforms help businesses operate more effectively in today’s global marketplace. By ensuring accuracy and consistency across all communications, they help you build strong relationships with your customers and partners around the world.

4. Manage multilingual content with ease

For companies with a global reach, content is the lifeblood of their business. If it’s not available in the language of their target market, they’re missing out on sales. However, managing multilingual content can be time-consuming and overwhelming for small businesses or those just starting up. Fortunately, there are now translation platforms that make it easy to manage translations and grow your business globally.

Translation platforms provide an easy way to manage and translate content into different languages. By using this platform, you can ensure your content is accurate and culturally appropriate for your target audience.

5. Access translations anytime, anywhere

The world is a big place and people are always on the move. With translation platforms, you can access translations anytime, anywhere. This is especially helpful if you want to easily communicate with your customers and partners around the world. 

Also, translation platforms allow you to manage your translations in one place, making it easy to keep track of your progress. To make the most out of this platform, you may integrate it with a helpdesk and customer support solution like the one in this Zoho Desk review.

6. Enhance the customer experience

Most companies will go to great lengths to make sure their customers can enjoy their products or service. For example, if you order a coffee at Starbucks in France, the barista will know how to speak English and ask if you want sugar and milk. But companies also need to make sure international customers can use their products. This is where translation platforms come into play. 

These platforms provide access to over 700 languages and allow businesses to offer content in any language they choose (e.g., Spanish, Chinese, German). Plus, with a quick click of the mouse, users can translate images, text messages, and video clips. 

It’s important, therefore, that businesses understand the importance of using a translation platform so they don’t miss out on international business opportunities due to language barriers.

7. Improve efficiency and productivity

If you’re looking to grow your business and increase efficiency, one of the best ways is to find a translation platform. That way, you can complete jobs more quickly and on your own schedule. And as mentioned earlier, there’s no need to hire someone else or set up an in-house team when it’s so easy to use a translation platform. 

8. Empower your employees

Translation platforms provide an essential service by enabling companies to break down language barriers and empower their employees.

With a translation platform in place, your business can operate more efficiently and effectively because your employees can communicate with each other without having to rely on a third party to translate. This is especially important in fast-paced industries where time is of the essence.

You can also monitor your translations in real-time, which is helpful for your employees when editing content or monitoring feedback from customers. Ultimately, translation platforms take the guesswork out of translating content and make it easy for your employees to create multilingual versions of your website or product—further empowering them. 

Grow Your Business by Using Translation Platforms

According to a survey by Verified Market Research, the translation software market size is expected to reach $22.64 billion by 2027. With this forecast, you should start investing in a translation platform to expand your reach to new markets. 

Translation platforms provide an easy and efficient way to translate content into multiple languages, allowing you to communicate with a global audience. With the help of a translation platform, you can grow your customer base, increase sales, and enter new markets.

So what are you waiting for? Create a translation software list now and choose the best one for your needs!