What Is Metadata ?

Metadata is simply a type of data that provides information about other types of data. It summarizes the basic info about the data. It makes finding and working with a particular type of data easy.
To be more accurate, metadata can be manually created. It can also be created automatically and may contain more basic info.
For example, you search something on google, your search starts with the metadata that you have  in your mind regarding your search, you may begin with a phrase or word related  or something like that. This is where metadata comes into action.
Well, there is a model known as W7 ontological model of metadata which states the type of information about the data that it models or represents :

• What?
• Where?
• When?
• Who?
• Which?
• Why?
• How?

What Is Metadata Capture ?
It is a process of storing electronic documents that creates intelligent database mining whenever the required info is needed.
Now. how to decide which metadata to capture and which metadata should not be taken ? There are 5 steps to determine this :

1. First, define that what will help the users find the content : You can start with a workshop with your end users and then ask                              them questions like :

• How your end users currently find documents or content.
• In what situations they look for documents.
• Which type of information is important to them and which type is not important.

2. Second, define the fields based on the document
3. Third, look for the types of information and then decide what info should be stored.
4. Fourth, look at the metadata dependencies.
5. Fifth, Keep the no. of required user entered data to 5 or less.

There is capturing of data for websites as well as for social media, let us discuss these topics in detail.
Capturing Of Website Metadata :
Website metadata usually contains all the useful information like meta page title, meta description, keywords etc from the perspective of SEO. we can capture this type of information so as to make the metadata more useful. We can also find out about various things like name of author, date and about the subject also depending upon the requirements of the customers that are looking for such types of metadata. This was about website metadata capturing.
Now, let us discuss social media metadata capturing.
Capturing Of social Media Metadata :
It is some what similar to website metadata capturing. It usually gives insight into the users that are on the platform. The metadata that is captured includes information related to the social media users like who they are, where they live, what they spend most of their time on, etc. Through this useful information the users can be extracted to give essential and important info on social media sites, which help marketers to retarget you again but with better knowledge and tailored content. This was about social media metadata capture.
Another types of Metadata Capture :
Not only websites and social media, there are more metadata capturing services for all the different types of metadata. Good service providers are able to extract different categories of metadata like property, descriptive, tech, preservation and also markup. The service providers can also provide information like titles, authors, date, comprehension, etc.
Now you can either hire or outsource this to other service providers.
Some of the best service providers are :
Cogito :
It is a reputed service provider on the internet which provides various tech related services including metadata capturing services. They are specialized in this field and know what and which type of data should be extracted from the web pages.
If you want to visit its website, then just click on the given link :
https://www.cogitotech.com/metadata-capture-services

PageFreezer :
It is also a reputed service provider providing its services through online medium. It captures metadata in real time with the help of API integration. This method helps to offer some comprehensive capture of social media ( SM ).
If you want to visit their site, then just click on the link given below :
https://blog.pagefreezer.com/capturing-website-social-media-metadata

First Draft :
It is an online platform for metadata capturing which provides its services online. It provides you with all the services mentioned above. It is a reputed company providing different services related to tech.
If you want to visit their site, then just click on the link given below :
https://firstdraftnews.org/articles/unveiling-hidden-connections-with-google-analytics-ids-2/

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