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what are the best methods of data collection explain

what are the best methods of data collection explain

data collection

Data collection

Data collection is a systematic process of gathering observations or measurements. Whether you are performing research for business, governmental or academic purposes,  allows you to gain first-hand knowledge and original insights into your research problem.

Data is a collection of facts, figures, objects, symbols, and events gathered from different sources. Organizations collect data with various data collection methods to make better decisions. Without data, it would be difficult for organizations to make appropriate decisions, so data is collected from different audiences at various points in time.

For instance, an organization must collect data on product demand, customer preferences, and competitors before launching a new product. If data is not collected beforehand, the organization’s newly launched product may fail for many reasons, such as less demand and inability to meet customer needs. 

Although data is a valuable asset for every organization, it does not serve any purpose until analyzed or processed to get the desired results.

While methods and aims may differ between fields, the overall process of data collection remains largely the same. Before you begin collecting data, you need to consider:

  • The aim of the research
  • The type of data that you will collect
  • The methods and procedures you will use to collect, store, and process the data

The methods of data collection explain are very important. Organizations collect data with various data collection methods to make better decisions. Without data, it would be difficult for organizations to make appropriate decisions, so data is collected from different audiences at various points in time.

1. Observation:

Observation method has occupied an important place in descriptive sociological research. It is the most significant and common technique of data collection. Analysis of questionnaire responses is concerned with what people think and do as revealed by what they put on paper. The responses in interview are revealed by what people express in conversation with the interviewer. Observation seeks to ascertain what people think and do by watching them in action as they express themselves in various situations and activities.

Is the process in which one or more persons observe what is occurring in some real life situation and they classify and record pertinent happenings according to some planned schemes. It is used to evaluate the overt behaviour of individuals in controlled or uncontrolled situation. It is a method of research which deals with the external behaviour of persons in appropriate situations.

According to P.V. Young, “Observation is a systematic and deliberate study through eye, of spontaneous occurrences at the time they occur. The purpose of observation is to perceive the nature and extent of significant interrelated elements within complex social phenomena, culture patterns or human conduct”.

From this definition it is clearly understood that observation is a systematic viewing with the help of the eye. Its objective is to discover important mutual relations between spontaneously occurring events and explore the crucial facts of an event or a situation. So it is clearly visible that observation is not simply a random perceiving, but a close look at crucial facts. It is a planned, purposive, systematic and deliberate effort to focus on the significant facts of a situation.

According to Oxford Concise Dictionary, “Observation means accurate watching, knowing of phenomena as they occur in nature with regard to cause and effect or mutual relations”.

Firstly, in observation the observer wants to explore the cause-effect relationships between facts of a phenomenon.

Secondly, various facts are watched accurately, carefully and recorded by the observer.


2. Interview:

Interview as a technique of data collection is very popular and extensively used in every field of social research. The interview is, in a sense, an oral questionnaire. Instead of writing the response, the interviewee or subject gives the needed information verbally in a face-to-face relationship. The dynamics of interviewing, however, involves much more than an oral questionnaire.

Is relatively more flexible tool than any written inquiry form and permits explanation, adjustment and variation according to the situation. The observational methods, as we know, are restricted mostly to non-verbal acts. So these are understandably not so effective in giving information about person’s past and private behaviour, future actions, attitudes, perceptions, faiths, beliefs thought processes, motivations etc.

The interview method as a verbal method is quite significant in securing data about all these aspects. In this method a researcher or an interviewer can interact with his respondents and know their inner feelings and reactions. G.W. Allport in his classic statement sums this up beautifully by saying that “if you want to know how people feel, what they experience and what they remember, what their emotions and motives are like and the reasons for acting as they do, why not ask them”.

It is simply stated as a social process in which a person known as the interviewer asks questions usually in a face to face contact to the other person or persons known as interviewee or interviewees. Responds to these and the interviewer collects various information from these responses through a very healthy and friendly social interaction.

However, it does not mean that all the time it is the interviewer who asks the questions. Also ask certain questions and the interviewer responds to these. The interview and collects the information from the interviewee.

According to P.V. Young, “interview may be regarded as a systematic method by which a person enters more or less imaginatively into the life of a comparative stranger”. It is a mutual interaction of each other.

The objectives of the interviewer are to penetrate the outer and inner life of persons and to collect information pertaining to a wide range of their experiences in which the interviewee may wish to rehearse his past, define his present and canvass his future possibilities. These answers of the interviewees may not be only a response to a question but also a stimulus to progressive series of other relevant statements about social and personal phenomena.

In similar fashion, W.J. Goode and P.K Hatt have observed that “interviewing is fundamentally a process of social interaction”. In the interview two persons are not merely present at the same place but also influence each other emotionally and intellectually.



3. Schedule:

Schedule is one of the very commonly used tools of data collection in scientific investigation. P.V. Young says “The schedule has been used for collection of personal preferences, social attitudes, beliefs, opinions, behaviour patterns, group practices and habits and much other data”. The increasing use of schedule is probably due to increased emphasis by social scientists on quantitative measurement of uniformly accumulated data.

Schedule is very much similar to questionnaire and there is very little difference between the two so far as their construction is concerned. The main difference between these two is that whereas the schedule is used in direct interview on direct observation and in it the questions are asked and filled by the researcher himself, the questionnaire is generally mailed to the respondent, who fills it up and returns it to the researcher. Thus the main difference between them lies in the method of obtaining data.

Goode and Hatt says, “Schedule is the name usually applied to a set of questions which are asked and filled by an interviewer in a face to face situation with other person”. Webster defines a schedule as “a formal list, a catalogue or inventory and may be a counting device, used in formal and standardized inquiries, the sole purpose of which is aiding in the collection of quantitative cross-sectional data”.

The success of schedule largely depends on the efficiency and tactfulness of the interviewer rather than the quality of questions posed. Because the interviewer himself asks all the questions and fills the answers all by himself, here the quality of question has less significance.

4. Questionnaire:

Questionnaire provides the most speedy and simple technique of gathering data about groups of individuals scattered in a wide and extended field. In this method, a questionnaire form is sent usually by post to the persons concerned, with a request to answer the questions and return the questionnaire.

According to Goode and Hatt “It is a device for securing answers to questions by using a form which the respondent fills in himself. According to GA. Lundberg “Fundamentally the questionnaire is a set of stimuli to which illiterate people are exposed in order to observe their verbal behaviour under these stimuli”.

Often the term “questionnaire” and “schedule” are considered as synonyms. Technically, however, there is a difference between these two terms. A questionnaire consists of a set of questions printed or typed in a systematic order on a form or set of forms. These form or forms are usually sent by the post to the respondents who are expected to read and understand the questions and reply to them in writing in the spaces given for the purposes on the said form or forms. Here the respondents have to answer the questions on their own.

On the other hand schedule is also a form or set of forms containing a number of questions. But here the researcher or field worker puts the question to the respondent in a face to face situation, clarifies their doubts, offers the necessary explanation and most significantly fills their answers in the relevant spaces provided for the purpose.

Since the questionnaire is sent to a selected number of individuals, its scope is rather limited but within its limited scope it can prove to be the most effective means of eliciting information, provided that it is well formulated and the respondent fills it properly.

A properly constructed and administered questionnaire may serve as a most appropriate and useful data gathering device.


5. Projective Techniques:

The stimuli applied in projective tests may arouse in the individuals, undergoing the tests, varieties of reaction. Hence, in projective tests the individual’s responses to the stimulus situation are not considerate at their face value because there are no ‘right’ or ‘wrong’ answers. Rather emphasis is laid on his perception or the meaning he attaches to it and the way in which the endeavors to manipulate it or organizes it.

The purpose is never clearly indicated by the nature of the stimuli and the way of their presentation. This also does not provide the way of interpretation of the responses. Since the individual is not asked to describe about himself directly and since he is provided with stimulus in the form of a photograph or a picture or on ink- blot, etc., the responses to these stimuli are construed as the indicators of the individual’s own view of the world, his personality structure, his needs, tensions and anxieties etc., says Bell.

6. Case Study Method:

According to Biesanz and Biesenz “the case study is a form of qualitative analysis involving the very careful and complete observation of a person, a situation or an institution.” In the words of Goode and Hatt, “Case study is a way of organizing social data so as to preserve the unitary character of the social object being studied.” P.V. young defines case study as a method of exploring and analyzing the life of a social unit, be that a person, a family, an institution, cultural group or even entire community.”

In the words of Giddings “the case under investigation may be one human individual only or only an episode in first life or it might conceivably be a Nation or an epoch of history.” Ruth Strong maintains that “the case history or study is a synthesis and interpretation of information about a person and his relationship to his environment collected by means of many techniques.”

Shaw and Clifford hold that “case study method emphasizes the total situation or combination of factors, the description of the process or consequences of events in which behaviour occurs, the study of individual behaviour in its total setting and the analysis and comparison of cases leading to formulation of hypothesis.”

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