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What best criteria are you using to determine the relevance of your data?

What best criteria are you using to determine the relevance of your data?

relevance of your data

The relevance of your data

The relevance of your data is very important. The importance of relevant data spans all departments. Basing business decisions on data can be the difference between success or failure — for your entire organization.

Just having the metrics isn’t enough. First, the data you’re collecting needs to be relevant to your organization’s goals. It should indisputably report all pertinent information – positive or negative. Then, the metrics collected need to actionable. When reporting insights, your team should be prepared to answer the questions, “Why does that matter?” and “What are we going to do with that information?”.

When you can collect the information then answer those questions, your organization is on its way to reporting relevant data. Here are 7 reasons why that is important:

Surely you have ever asked yourself the following question:  -What criteria should you take into account when searching and selecting digital resources or content, both for use and for modifying them?

The distinction between relevance and other dimensions of data quality is important because relevance ensures your data is actionable and aligned with business goals. If you use irrelevant data, you’ll generate inaccurate insights, make poor decisions, and damage your company’s reputation.

Relevant, actionable data is your “ace of spades”. But to play that card, you need to first have it in your deck. If your organization wants to make decisions based on facts, having actionable data on-hand empowers you to answer any “why?” questions.

To be crystal clear: The relevance of your data reported correctly is indisputable. Actionable analytics and insights remove the subjectiveness in business. Without the correct reporting in place, all your team has are instincts and opinions being thrown around, taking you in a million different directions. Take the time to set up reporting and present the relevant data. When the numbers are available and understood by everyone in the organization and the data supports your strategy, it becomes difficult (or impossible) for anyone to argue with your approach.

Relevance of your data creates strong strategies

Opinions can turn into great hypotheses, but only with the right reporting in place. And those hypotheses are just the first step in creating a strong strategy. It can look something like this:

“Based on X, I believe Y, which will result in Z.”

Once you have a hypothesis, you can create a strong, measurable strategy and put it to work! The structured criteria of a hypothesis, including data, is your lighthouse while executing the strategy. Compare results to the hypothesis regularly to ensure the campaign is going to plan. If it’s not, make adjustments to reach your numbers. Having the hypothesis, based on relevant data, allows your team to be proactive and achieve more goals. The alternative is being reactive, finding problems that you wish you caught sooner.

 Relevance of your data is necessary for optimization

How can your team optimize anything if you don’t have meaningful data to support making changes? You can’t. A lot of times, people confuse testing with optimizing. Testing is a part of optimizing, but they aren’t synonyms. Testing is measuring to check the quality, performance, or reliability of something. Optimizing takes those measurements a step further. It means to make the best of or most effective use of something. In order to optimize, you first need to test whatever it is you want to optimize (based on a measurable hypothesis, of course). Then, once you get significant results, your team can start optimizing. Consider starting with one of these aspects:

  • Email subject lines
  • Website pages
  • Ad images
  • Form fields
  • Pieces of content

Relevance of your data builds better relationships with customers

Data can build better relationships with customers in a number of ways, but let’s focus on a few major ones for now.

Website personalizations

All customers are unique, so the more personalized the experience, the better. But we know that’s not always feasible. So, start with general personalization. Segment your audiences by location, job title, or referral source. Then, deliver relevant information to that audience segment.

Easy website navigation

Take a peek at your website data. What are visitors searching for most? What are the most common conversions? Where is the information your audience is looking for? You can answer all of these questions using Google Analytics. If there are significant results, it might be time to make some changes on your website so visitors can quickly and easily get what they need.

Email Preferences

How frequently do your customers like being contacted? Then, what day of the week and time of day do they prefer? Recognizing and implementing this is a win-win strategy. Your email metrics improve, and customers see you as a resource of information instead of a bother.

Knowing Customers’ Interests

If a customer has shown you (through data) that they are NOT interested in something, stop [virtually] shoving it in their faces. Even if you worked really hard on that whitepaper, the customer has closed your 3 popups advertising it multiple times. So, stop showing them the darn pop-up!

(Sorry. Kind of.)

The bottom line? It’s the little things that count. Using data you already have to make that extra effort to improve your customers’ experiences with your company can go a long way. It makes their lives a bit easier, validates their opinions, and makes them feel important.

 Relevance of your data quantifies the purpose of your work

The numbers don’t lie. Data can prove that the projects you’re working on are where your limited time is best spent. It can also support what not to work on. Say you spend 20 hours on each webinar your organization hosts, and you put on 2-4 per month thinking they’re driving leads. But once you look at the report, you realize webinars account for 25-50% of your time on the clock and only bring in 2-5% of leads. Turns out, your time might be best spent on a totally different lead generation campaign.

Relevance of your data helps CYA (cover your…)

Our last reason why data is important to your organization is comical, but oh so true! Protect yourself and your work by collecting AND distributing relevant data. It’s important to make the collected information, good and bad, readily available to key stakeholders. Even if they don’t look at it, you did your part to present the analytics. Not only will you cover your, um…backside, but making the analytics easily accessible communicates transparency and can result in more trust or autonomy for future projects.

For guidance on how to set up your reports correctly, check out the Google Data Studio blog. To get the know-how on something more specific, you can read how to report social media ROI as well.

And it is that we have a wide and varied offer of sources, that if we do not filter content applying certain criteria, it will be difficult to achieve veracity, credibility, reliability and of course quality.

Some of these criteria or indicators that are recommended are: authority, content selection, updating, navigability, organization, readability and good online information resources and type of licenses.


Refers to the person responsible for the site, whether it is a person, a group of people, an association, a public institution, an educational institution, etc. This indicator is also used to evaluate resources such as books, magazines or other types of publications. The level of authority of the person in charge of the site accounts for his legitimacy to give his opinion, write or work on a specific area. This indicator allows you to analyze the level of reliability of the information provided on the site or publication.

  • Author affiliation

    – Information about the author – Contact method (e-mail) – Organization logo.

Content selection : This indicator serves to evaluate whether the selection of content and its treatment are appropriate. This indicator is essential, since it refers to the validity of the contents and information. To contrast this indicator, it is necessary to compare the information provided by a specific site with data from other sources.


Accuracy – precision – rigor

Update:  The level of update of a site refers to the periodic incorporation of new information; or the modification of existing data, according to theoretical and scientific advances. This indicator allows you to recognize sites that contain updated information, and sites that are still operational.

  • Creation date  –  Update date  –  Current and updated information  –  existence of obsolete links  –  Existence of incorrect links

Navigability:  This indicator is particularly relevant if it is proposed that students navigate a certain site to search for information. The navigability of a web page refers to the ease with which a user can navigate through it. If a web page is clear, simple, and understandable, navigation will be autonomous and fast.

  • Design  –  Elegant, functional and attractive  –  Combination of colors, shapes and images  –  Homogeneity of style and format  –  Design compatible with different browser versions and screen resolutions

Online information sources:  that is, selecting information through: academic search engines, libraries (databases, magazine portals, catalogues), digital books

Know the conditions of use of all types of digital content before using it with students, assessing aspects such as the inclusion of advertising, the collection of information and personal data and the additional applications that are installed to complement that content.

Critically evaluate the suitability and reliability of sources and content.

Types of licenses:  Not everything on the Internet can be used Intellectual property protects any original literary, artistic or scientific creation. More specifically, article 10 of the Intellectual Property Law indicates that works can be books, musical compositions, films, photographs, computer programs… Everything,
including its title, is protected both completely and partially. For example, in a song both the music and the lyrics are protected.

Consider the license, terms of use and possible restrictions on the use of digital content.

Teachers do not need the authorization of the author to use a work in their classes, they only
need to simultaneously comply with the following conditions:

  1. The use of the work must be solely for illustrative purposes of its educational activities.
  2. The name of the author and the source must be cited.
  3. There should not be any type of commercial purpose.
  4. Additionally, teachers may also reproduce a work in their classes, for example they may photocopy and give a copy to their students. This reproduction is allowed as long as the following conditions are met:
    1. The length reproduced is not more than 10% of the total work (a chapter, an article…).
    2. It is only distributed among students for a specific activity.
      It is very important to keep in mind that this intellectual protection exception is limited only to “what happens in class.” With the rise of new technologies, it is common to make the mistake of uploading copyrighted material to a “class blog”; If the blog were open to anyone, it would not be limited only to “what happens in class” and would be in violation of the educational exception in intellectual property.


EVAGD  allows, among other actions, to organize digital educational content and make it available to the educational community, considering it a safe environment as it is hosted on the CEUCD servers.
In its structure, it has different tools that enable the cataloging and sharing of many types of content.

It would be recommended for those resources in which, through their use, the student’s data protection could be compromised: for example, a questionnaire, a forum, or a videoconference.

G Suite Educational  is a package of Google tools and services for educational centers. It would be advisable when the different options for tracking and using the digital resource by the company do not represent a prejudice.

Aula Digital Canaria  is a comprehensive solution to provide the classroom with tools for students’ digital work and to manage class information in real time. It is an application that allows digitalized learning situations of the Brújula20 Program to be made available to students and teachers in public centers in the Canary Islands in an interactive virtual environment, and facilitates greater control and the real possibility
of responding to the individual needs of the students. .

Being customizable and flexible, it is recommended in the courses that are included in said program.

Institutional blogs  (Eco-school blog 2.0 – multisites for the creation of blogs for institutional projects and digital magazines-, EduBlogs -multisites for the creation of blogs for educational centers-, EcoBlogs -multisites for the creation of teachers’ blogs-, AulaBlog – multisites for the creation of classroom blogs (currently in
pilot phase)

It is recommended as a living space for content management, publication of experiences, communication, dynamization and exchange of knowledge information.


Author affiliation

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